So, that’s the Feature. What’s the Benefit?

Selling Benefits, Not Features Coaches, when you’re out there recruiting athletes, ask yourself a simple question: are you selling benefits of attending your school or simply the listing the positive features of your school? What […]

BCS Matchup

Nate Silver of election prediction fame, looks at the numbers for tonight’s BCS championship game between Alabama and Notre Dame, and takes a little air out of the matchup. “Part of the attraction of this […]